Himanish Goel
Spotify
Room Tone
Listen. Feel. Connect.
Sound that brings spaces alive.
Sound that brings spaces alive.
Role = UX Strategist, UI/UX Designer, and Product Designer
Tools = Figma and Photoshop
Project Type = Group Project. Team Members:
- Maddie Edwards - Art Director = https://www.maddieedwards.com
- Alex Ward - Art Director = https://itsalexward.com
- Claire Casalaspi - Copywriter = https://www.clairecasalaspi.com
- Henry Coffey - Copywriter = https://www.henrycoffey.com
- Kedi Hickman - Copywriter = https://kedihickman.com/5/
- Himanish Goel
OVERVIEW
Spotify is a global audio streaming company that helps people listen to music, audiobooks, and podcasts anytime, anywhere, on any device at hand. With access to millions of songs and shows, Spotify has helped users to discover, save, and share audio they love with their community fanbase.
Their primary goal is to connect people with sound, all the way from personal playlists to worldwide artists.
BACKGROUND
Spotify is a great tool at giving personal music recommendations, but most people use it alone, with their headphones on. They miss out on the connection through sound, with the world around them. At the same time, people also crave experiences that feel real and shared, not just screen based or solo.
So we all asked = What if Spotify could help people rediscover music together, through the sounds of their physical spaces?
So we all asked = What if Spotify could help people rediscover music together, through the sounds of their physical spaces?
THE TENSION
Today’s listening has become very isolated. With everyone in the same room, people are tuned out to new soundscapes, and are lost in their own sound bubbles. But music is a powerful tool, but it's not being used the way it's supposed to, for creating real world connection.
There is a major disconnect between the shared world we live in and the private way that we listen.
STRATEGY
We helped turn Spotify into a tool that helps people hear, remix, and explore the sound of their surroundings. Instead of just streaming music, Room Tone allows its users to listen to where they are and connect through it immediately.
Key Features:
Key Features:
- Maps shows the music around you, being listened by every Spotify user
- Sound moves with you through space, as you keep walking in new destinations
- Given the ability to remix your environment like a DJ, anywhere and everywhere
- You are able to share these iconic moments with others nearby you
We helped in making music feel local, alive, and shared again with each other.
INSIGHT
People want more than personal playlists, as they crave a way to discover, share, and connect again, through the sounds of their shared spaces.
Music isn't about escaping anymore, but about its presence. We tend to miss the sounds that are around us, but what if those same sounds could help in sparking a connection.
Music isn't about escaping anymore, but about its presence. We tend to miss the sounds that are around us, but what if those same sounds could help in sparking a connection.
BUSINESS IMPACT
Spotify Room Tone can help unlock a new era of shared listening, by turning everyday spaces into iconic experiences. By increasing the daily engagement, Room Tone encourages longer listening sessions, that could lead to higher ad revenues. Its location based features could open up new sponsorship opportunities with local businesses. Social sharing can bring in new Premium subscribers, while exclusive audio features can drive paid upgrades.
With just a small percentage of users participating, Spotify could see up to $2.4 billion in additional annual revenue, just from transforming how we all explore sound together in the real world.
With just a small percentage of users participating, Spotify could see up to $2.4 billion in additional annual revenue, just from transforming how we all explore sound together in the real world.
STRAT LINE
Turn your surroundings into soundtracks, because music isn’t just in your ears, it’s all around you.
TAGLINE
Making real connections, through exploring music
Outcome - Spotify Room Tone
Process & Reflection
PROCESS
Working on Spotify Room Tone was an exciting creative and collaborative journey. For someone who loves sound and design, it was fun to explore how music could shape our surroundings. Through the process, I learned a lot about how people could connect through sound, and not from what they listen to only, but where they are when hearing it.
This project involved everything from brainstorming the concept to mapping user experiences to designing the mobile app screens in Figma and filming the case study. There were many rounds of feedback and ideas that took place when putting color to the concept, with each part of the process making the final story stronger and meaningful.
Working on Spotify Room Tone was an exciting creative and collaborative journey. For someone who loves sound and design, it was fun to explore how music could shape our surroundings. Through the process, I learned a lot about how people could connect through sound, and not from what they listen to only, but where they are when hearing it.
This project involved everything from brainstorming the concept to mapping user experiences to designing the mobile app screens in Figma and filming the case study. There were many rounds of feedback and ideas that took place when putting color to the concept, with each part of the process making the final story stronger and meaningful.
REFLECTION
This project taught me the power of listening closely, not just to music, but to the world and people around us. This helped me better understand that every space holds a tone, and every conversation carries unique meaning, even when it’s not being said out loud. Learning to notice these cues, helped me in becoming more aware, both as a designer and a human being.
Spotify Room Tone wasn’t just about creating the app, but building deeper connections that tune into the unseen and unheard parts of our everyday lives. It was reminder that listening is more powerful than hearing.
This project taught me the power of listening closely, not just to music, but to the world and people around us. This helped me better understand that every space holds a tone, and every conversation carries unique meaning, even when it’s not being said out loud. Learning to notice these cues, helped me in becoming more aware, both as a designer and a human being.
Spotify Room Tone wasn’t just about creating the app, but building deeper connections that tune into the unseen and unheard parts of our everyday lives. It was reminder that listening is more powerful than hearing.
Finance is no longer just for the insiders.